PDF EPUB Loonshots BY Safi Bahcall – dugisits.co.za

  • Hardcover
  • 368
  • Loonshots
  • Safi Bahcall
  • en
  • 10 October 2020
  • 9781250185969

Safi Bahcall × 9 Read & download Review Ó E-book, or Kindle E-pub × Safi Bahcall Review Loonshots Ange from water to iceUsing examples that range from the spread of fires in forests to the hunt for terrorists online and stories of thieves and geniuses and kings Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires Loonshots distills these insights into lessons for creatives entrepreneurs and visionaries everywhere. One might be forgiven for nursing a genuine assumption that the most famous Bush surname belongs to one of two men both of whom happened to be the Presidents of the United States of America at different intervals Safi Bahcall a second generation physicist the son of two astrophysicists and a biotech entrepreneur might also have harboured a similar notion until the day when the Chairman of a project group constituting the then President Barack Obama s Council of Advisors on Science and Technology mulled about the goal of the group being to write the next generation of the Vannevar Bush report Piued by curiosity Bahcall proceeded to look up the storied life and achievements of the former engineer and inventor who was tasked with the Office of Scientific Research and Development during World War II Most importantly Bush laid the edifice for US whirlwind success in Science and Technology The greatest good to have come out of Mr Bahcall s inuisitiveness to learn about Vannevar Bush is undoubtedly his wonderful book Loonshots How to Nurture the Crazy Ideas That Win Wars Cure Diseases and Transform Industries So what exactly is a loonshot Mr Bahcall says a loonshot represents a neglected project widely dismissed its champion written off as unhinged The most significant and influential breakthroughs are often the results of loonshots where the ultimate outcome pioneers are initially dismissed written off and laughed away as being loony Richard Miller an oncologist was a CEO in a struggling biotech company Miller who also served as a part time physician at Stanford University pioneered a new drug that promised a radical line of treatment for cancer afflicted patients Not only was his drug scoffed at it also led to Miller losing a boardroom battle and resigning as CEO However continued clinical trials resulted in not merely encouraging but mind boggling results Patients administered with Ibrutinib Miller s drug showed a nearly ten times higher response rate FDA approval followed shortly before Miller s company Pharmacyclics was acuired by a pharmaceutical company for a whopping sum of 21 billion A classic example of Mr Bahcall s Loonshot Akira Endo a scientist from the food processing division at the Japanese conglomerate Sankyo faced an experience similar to that undergone by Miller in his uest to finding a solution to treat cholesterol As Mr Bahcall asserts a Loonshot usually has to survive a few Deaths before announcing itself to the world From screening fungi in discovering the mold Penicillium citrinum to experimenting with chicken Endo s drug had to survive Three Deaths Failures and rejections later statins changed both the face of medicine and the fate of millions of patients Cumulative statin sales of the pharmaceutical major Merck exceeded 90 billion while sales from all statins have exceeded 300 billion In 2008 Endo was the recipient of a delayed recognition of his contribution to the medical world courtesy the impressive Lasker De Bakey prize At the core of Mr Bahcall s Loonshots lies the analogy of phase transitions The behavior of water undergoes a dramatic shift at the critical point of 32 degrees Fahrenheit A glass of water into which one could lazily swirls one s fingers goes absolutely rigid and freezes over at the point of 32 degrees Fahrenheit What causes such a sudden change More so when the molecules inside are exactly the same This behavior in physics is popularly known as phase transition This analogy according to Mr Bahcall can be fruitfully employed to analyse group behaviours and their attendant changes In other words there is something about structure that causes molecules to suddenly change behavior and that has nothing to do with the top or culture It s what elements of structure transform the behavior of teams and companies structure can drive culture There is a famous saying in business that culture eats strategy for breakfast and the theme here is that structure eats culture for lunch Here s an example Let s say you took 50 people and asked each one of them individually are you excited about this early project They re all individually excited You organize them into a group and then they collectively reject that idea WhyAccording to Mr Bahcall a good example of structure driving culture is that of the multinational enterprise Nokia Before becoming the globe s leading smartphone company Nokia dabbled in what looked like a haphazard menagerie of randomly selected items rubber boots and toilet paper included This pottered experiment underwent a phenomenal transformation resulting in Nokia swamping the market for smart phones In the early 2000s a team within the company came up with an idea of a large phone with uniue touchscreens and an inbuilt camera The head honchos however put paid to the idea until a few years later a startled bunch of Nokia engineers watched Steve Jobs unveil what seemed to be their own prototype with a mixture of awe and trepidation The rest as the clich goes is history As Nokia grew and expanded its structure changed and it crossed that point where it became about people s individual incentives and politics The moment that transition was crossed it was a mere inevitability that Nokia was going to become an institution that was rigid For managing these phase transitions Mr Bahcall provides the following measures Separate the phases Create separate groups for inventors and operators those who may invent the next transistor vs those who answer the phone Wide management spans loose controls and flexible metrics work best for loonshot groups Narrow management spans tight controls and rigid metrics work best for franchise groups S type loonshots are small changes in strategy no one thinks will amount to much whereas P type loonshots are technologies no one thinks will work Create Dynamic euilibrium Innovative leaders with some successes tend to appoint themselves loonshot judge and jury Instead create a natural process for projects to transfer from the loonshot nursery to the field and for valuable feedback and market intelligence to cycle back from the field to the nursery Spread a system mindset Keep asking why keep asking how decision making processes can be improved and identify teams with outcome mindset and help them adopt a system mindset Mr Bahcall also warns us to be wary of what he terms the Moses Trap One place where the working of the Moses Trap is very apparent is Silicon Valley In Mr Bahcall s own words the leader is so enamoured with new ideas You need two conditions Number one is an all powerful leader where the decisions really get made from the top of the mountain Two you have someone who becomes infatuated with the crazy ideas and always wants to have the next one You always hear that something is the holy loonshot that will save the company PanAm fell suarely into the Moses Trap PanAm was soaring high on proud wings literally Boasting a talented leader who identified new technologies that allowed him to build bigger faster better planes he kept turning that cycle and that worked for uite a while until it didn t He had all these competitors and he was building bigger faster planes but some of them were working on small changes in strategy like freuent flyer miles things like yield management with big data how to arrange seats Things that sound kind of boring but actually make a big difference and when airline deregulation hit creating a free market for the airline industry he had big fast planes but no competitors His competitors didn t have as high uality planes but they had small changes in strategy that allowed them to run a much economical business They survived and PanAm didn t PanAm however was not the only company to find itself swallowed by the Moses Trap Edwin Land s Polaroid could have become the host emcee and showstopper of the world s digital revolution Land in fact was at the forefront of the digital technology when in 1971 as part of a secret panel advising the US president he advocated digital photography which the US eventually adopted for its spy satellites But the brilliantly talented Land was myopic to the promise of digital cameras for commercial use He wagered all his money instead on a high resolution instant print movie technology called Polavision launched in 1977 It was a commercial flop Later Land invited a guest to visit a warehouse full of unsold Polavision cameras I wanted you to see what hubris looks like he said Loonshots teems with a plethora of interesting illuminating and insightful examples similar to the ones mentioned in this review It also provides a platform to nurture Loonshot thinking and institutionalization of the same as an organizational habit

Review Ó E-book, or Kindle E-pub × Safi Bahcall

Safi Bahcall × 9 Read & download Review Ó E-book, or Kindle E-pub × Safi Bahcall Review Loonshots What do James Bond and Lipitor have in common What can we learn about human nature and world history from a glass of waterIn Loonshots physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughsDrawing on the science of phase transitio. New frontiers of the mind are before us and if they are pioneered with the same vision boldness and drive with which we have waged this war we can create fuller and fruitful employment and a fuller and fruitful life Franklin Delano Roosevelt pg 257Safi Bahcall has applied a physics based approach to understanding innovations and creativity in group settings Through the careful study of a bunch of historical examples he has discovered ways leaders can structure their businesses to best encourage the growth of loonshotsThe author has defined a loonshot as a neglected project widely dismissed its champion written off as unhinged It is through these Bahcall believes that world changing ideas are produced that can be applied from arenas as diverse as business to war The twisted paths leading to great discoveries are the rule rather than the exception And so are their revisionist histories victors don t just write history they rewrite history pg 56He suggests these breakthroughs are generally created by large groups of people rather than solitary geniuses And he thinks that applying the science of phase transitions to the behavior of teams companies or any group with a mission provides practical rules for nurturing loonshots faster and better pg 2For example By examining Theodore Vail and the way he structured ATT s fundamental research department to Vannevar Bush s non military leadership for the Office for Scientific Research and Development for the military Bahcall has come to some actionable conclusionsHe believes that in a business you need to separate the creative types in the innovation departments from what he called the soldiers or people who run the rest of the business Both are absolutely imperative to the success of the business but if the two are working too closely together loonshots can be strangled in their infancyThe same risk of failure is faced by leaders who try to micromanage loonshots Trust your people to do what they do best whether that s development or running the business so that you don t drive a business into the ground because you re too attached to your own pet projectBahcall reminds us that structure is important but culture is as well He makes a biological comparison to drive the point home Both genes and lifestyle matter And so with teams and groups both structure and culture matter The aim of this book is not to replace the idea that certain patterns of behavior are helpful celebrating victories for example and others are less so screaming but to complement it pg 227I can t say I completely understand what a phase transition is but Bahcall s storytelling manner of imparting information is easy to understand His writing is reminiscent in some ways of The Black Swan The Impact of the Highly Improbable but with emphasis on structure and culture instead of probabilityReaders who enjoyed one book may like the other Recommended for readers seeking information about how to help businesses succeed innovate and thrive

Review Loonshots

Safi Bahcall × 9 Read & download Review Ó E-book, or Kindle E-pub × Safi Bahcall Review Loonshots Ns Bahcall shows why teams companies or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them just as flowing water will suddenly change into brittle ice Mountains of print have been written about culture Loonshots identifies the small shifts in structure that control this transition the same way that temperature controls the ch. I ll be controversial and go against the reviews written by Siddhartha Mukherjee and Daniel Kahneman two authors whom I respect tremendously who extol Safi Bahcall s Loonshots on the front cover of the bookWhile I did learn some interesting stories regarding the development of drugs companies inventions and other innovations this book felt like it was everywhere and nowhere It felt to me like the book lacked a strong focus and was of a loose collection of random stories that the author argues are all loonshotsBahcall makes massively sweeping claims about how Pan Am s jets Polaroid s pictures and films IKEA s do it yourself kits and Europe s scientific advances over the Far East were all loonshots He dedicates a few pages to explaining why the world speaks English and not Chinese Copernicus Galileo Kepler and Einstein were supported in their uest for loonshots That s his incredibly na ve and simplistic explanation What a let downI was tremendously let down by this book Especially after reading some reviews about it and Siddhartha Mukherjee s comment on the front cover I had far greater expectationsAs some people mentioned in the comments there s a total lack of scientific proof or logical rigor in Bahcall s thoughts Two stars because there were some interesting stories but overall I wouldn t recommend this book to anyone